This website ( and run by “BRBC” collects personal data to power our site analytics, including:

  • Information about your browser, network, and device

  • Web pages you visited prior to coming to this website

  • Your IP address

This information may also include details about your use of this website, including:

  • Clicks

  • Internal links

  • Pages visited

  • Scrolling

  • Searches

  • Timestamps

We share this information with our website analytics provider, to learn about site traffic and activity. All data is stored on their servers.


Our store is hosted on Squarespace Inc. They provide BRBC with the online e-commerce platform that allows our membership product to be sold.

  • Payment - Squarespace Inc in conjunction with Stripe and PayPal store all data on their secure servers. Payment is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS).

  • All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council.

  • For more insight, you can also read Squarespace’s Privacy Policy here.


Our website utilizes user populated forms. These forms collect certain required information (see information you enter into any form) that Blue River Bicycle Requires from its users.

  • Information entered from these forms may be shared through third party software in order to maintain our user databases. These programs include Zapier, SW Development LLC, and Google’s suite of products (we encourage you to read their Privacy Policies). Some of this information may be used to contact you directly by BRBC only. If at any point you wish not to be contacted, please contact us.


This website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. For information about viewing the cookies dropped on your device, see the cookies we use.


We may send you marketing emails, which you can unsubscribe from by clicking the link at the bottom of the email. We share your contact information with our email marketing provider, so they can send these emails on our behalf.


This website uses font files from Google Fonts and Adobe Fonts. To properly display this site to you, servers where the font files are stored may receive personal information about you, including:

  • Information about your browser, network, or device

  • Your IP address

For any questions regarding your privacy and our policies, please contact us.